Where's the Power in Data?

This event is now closed.

1 December, 10am to 4pm, Online on Zoom

For London's small charities and community organisations

Small charities, community groups and grassroots leaders have a wealth of lived experience, community intelligence and expertise in supporting local people who experience the impacts of poverty and inequality.

Sharing the insights we’ve gathered and communicating these with passion, confidence and the right framing is part of a crucial fight for a fairer capital.

Where is the power in data? will help you learn key skills in communicating community data, sharing your knowledge and amplifying your voices to influence change whenever and wherever you can.

10am: Keynote speaker, Trust for London

Johanna Cronin, Head of Communications at Trust for London, joins us to share how Trust for London use and share data and the voice of lived experience to influence change.

45 minute masterclasses

Our masterclasses will be at 10.45am, 11.45am, 1.55pm and 2.55pm.

The following 45 minute workshops will build your capacity to explore change, confidently talk about it and gain insights into influencing the people that can do something about the issues your communities face.

Each gives you practical resources, tailored for small charities and community groups.

10.45am

Understanding power to work in deeper solidarity for social change

Sheila McKechnie Foundation: How you can use a Power Lens to mitigate its risks in our everyday working lives

Discovering gender inequality in London's data

Women's Budget Group: Accessing data on women’s economic inequality without being swamped by the numbers

A simple four-stage recipe for using data to deliver compelling narratives

James Bowles: How to communicate a clear data story to multiple audiences

11.45am

Winning hearts and minds - getting the John Lewis Christmas ad effect

Equally Ours: An introduction to strategic communications

Storytelling with data

Full Fact: Using data effectively and accurately in your campaigns

Measuring digital success

Lightful: An introduction to social media, email and website metrics to help you measure your digital goals and act on your insights.

Small charity showreel

1.30pm

After lunch we'll hear from small organisations that are using data and sharing the voice of lived experience to bring important issues to light.

1.55pm afternoon masterclasses start

The Citizens Advice cost of living dashboard

Citizens Advice: What our data is telling us about the crisis and how we can use it to advocate for change.

Media monitoring matters

Gemma Pettman PR: How following the news can help you lead conversations and discover free and low cost media monitoring methods you can use straight away.

Introduction to participatory action research

Partnership for Young London: Includes a toolkit for involving your community in research. A focus on work with young people but with tips for any community organisation.

2.55pm

Using insight to effectively engage MPs

nfpResearch: What do MPs really think about charities and how this should inform your work?

How to become a visible public spokesperson

Sounddelivery: top tips for sharing expertise & lived experience through blogging, social media and more

The changemaker's toolkit

mySociety: Free and valuable tools & services to supercharge your campaigns and influencing work

3.45pm

We come together at the end of a special day for final thoughts and sharing.